11:50 am
to
12:40 pm
EST
Marketing Meets Technology: Harnessing Agentic AI for Transformative Growth
Marketing Meets Technology: Harnessing Agentic AI for Transformative Growth Join us at the HITEC Spring Leadership Summit for an insightful panel discussion exploring the dynamic intersection of Marketing and Technology, with a special focus on Agentic AI. This session will delve into the evolving relationship between the CIO and CMO, highlighting how innovation and shared ownership of transformation are reshaping their roles. Discover why Agentic AI has emerged as a uniquely powerful tool and why CMOs are often among the earliest adopters. Our expert panelists will discuss the core competencies and mindset that Marketing, IT, and Business leaders need to cultivate to drive successful AI adoption and achieve measurable outcomes. To bring the conversation to life, Yadin will share a compelling real-world example from ST’s work, showcasing the practical application of Agentic AI in marketing functions. Don't miss this opportunity to gain valuable insights and strategies for leveraging AI to drive growth and transformation in your organization!