Architects of Growth: A Closer Look At Our New Brand Positioning.

I hope this message finds you well. As we prepare for the 2024 HITEC Fall Leadership Summit, I am excited to offer you an early look at our new brand positioning, "Architects of Growth," which we will be unveiling at the event.

In today’s ever-changing corporate landscape, this strategic positioning reflects our effort to stay ahead of the curve while continuing to contribute to your bottom-line growth. We are becoming more intentional with our messaging to deepen communication with both current and future partners.

"Architects of Growth" marks an evolution in how we empower Hispanic technology leaders while broadening our commitment to advancing diversity in leadership.

The facts are clear: diverse companies are 70% more likely to capture new markets, 1.7 times more likely to drive innovation, and generate 19% more revenue. Over the last two years alone, HITEC partners have outperformed by 25% in stock value growth compared to the top 100 U.S. corporations. The path to economic growth across industries—especially in technology—is undeniably tied to diverse talent.

Our new brand identity underscores our commitment to driving growth—both for the individual leaders in the HITEC community and the organizations they lead. It captures the essence of innovation, collaboration, and excellence —the blueprint— that defines HITEC. At its core,"Architects of Growth" represents our ongoing mission: to shape the future of technology by cultivating culturally-attuned talent.

While our brand is evolving, our vision remains the same. We are focused on accelerating the impact of Hispanic Technology Leaders and achieving lasting equity from the classroom to the boardroom. Through culturally relevant leadership development and mentoring, we will continue to build on our solid foundation to inspire Hispanic students and professionals to pursue their ambitions and create pathways to success.

As we amplify this new messaging across platforms and inspire the next generation of technology professionals, we encourage you and all members of the HITEC network to embrace your roles as “Architects of Growth,” because diverse leaders are the driving force behind both innovation and business growth.

Thank you for being an integral part of the HITEC community. Together, we are architects of growth, shaping the future of technology.

Warm regards,

Omar Duque

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